Professor Sunil Hazari .....

..... is a faculty member at the University of West Georgia. He has published and presented extensively in the areas of online learning, business education, information security, and Web 2.0 applications of Social Media Networking (blogs, wikis, and other tools that enable social collaboration for exchange of ideas). His recent research is in the area of Artificial Intelligence applications in Marketing and Education using ChatGPT.

In today's netcentric environment, information is considered to be the most valuable asset for any organization. Organizational data must be safeguarded according to principles of the C.I.A (Confidentiality, Integrity, and Availability) model. The topic of information security has been studied mostly in the context of organizational and enterprise security. Today, users of information technology on the Internet are using laptops, netbooks, tablets, smartphones, and other mobile devices which may be vulnerable to security breaches unless safeguards such as firewalls and antivirus programs are used to mitigate threats. Online security breaches make the headlines almost daily.

What motivates some users to be more diligent about use of technology tools to protect their data, while others are cavalier about security leaving their computers susceptible to data breaches? Since an employee may be accessing corporate data from remote sites, the security perimeter is no longer confined to the physical facility of an organization. Theories from multiple fields (such as Psychology and Information Systems) can be used to investigate factors related to information security awareness from a behavioral (non-technical) perspective.

Related to information security is the widespread use of Social media (such as Facebook, Blogs, and YouTube) where users share personal information on websites. Companies are increasingly using blogs, wikis and podcasts to create brand awareness and engage their customers in business aspects (such as Marketing and Sales) of their products and services. To bring attention to positive or negative experiences, users are voicing their opinion about companies by using social media tools (such as Twitter).

How should companies monitor this User Generated Content?. What Search Engine Optimization (SEO) tools and techniques can be used by corporations to maintain high visibility in today's competitive global market? How can a social media strategy be developed to leverage the use of these platforms? More research is needed to investigate the components of social media that keeps a company competitive and responsive to customer needs.

The above topics form a framework of Prof Hazari's teaching and research interests. Do explore this website to discover more about his work, including the Blog, Facebook, Twitter feed, and YouTube channel.


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